Watch this quick video.
In a nutshell it will show you how to construct a winning ad that pulls search traffic that are searching fro your product or service.
Remember also that your landing page counts; Once the potential visitor clicks on your Ad link it’s necessary that they see what they’re looking for the more specific the better.
[youtube]http://www.youtube.com/watch?v=_GI7tsbwnVk&feature=player_embedded[/youtube]
If your looking for help on setting up successful Google Ad campaign give me a call.